L for Lazarus

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Statement

For women who love to follow fashion but, more importantly, have inner confidence and their own personal sense of style.

Collectie

The L for LAZARUS Autumn/Winter 12 collection is designed for women who are comfortable with who they are, and know what they want from fashion: style, quality, versatility, and the ability to transform their look on a daily basis.

Achtergrond

After completing my degree and MBA, I spent the next 20 years in the wonderful world of advertising and communications. But I’ve loved fashion for as long as I can remember, and I wanted to do something based on my passion for personal style and wearable innovation.
I spoke interviewed hundreds of women, and they told me that they wanted timeless, beautifully-made items that:
- Enhance their personal style
- Work with their current wardrobe for multiple seasons
- Are as versatile as they are
- And thus represent value for money.
L for LAZARUS is proof that you can do anything in life you set your mind to.

So, with L for LAZARUS, I set myself the task to create pieces that are stylish, practical, and versatile.